Pt78 Website Redesign and version upgrade

WEBSITE REDESIGN

Embarking on the Pt78 website redesign project was a journey of transformation, aimed at not only aligning with their refreshed branding and positioning but also elevating their online presence to new heights. The existing Squarespace website served as a foundation, and my mission was to breathe new life into it, ensuring it resonated with Pt78's evolved identity.

One of the key strategic moves during the redevelopment was the transition from Squarespace 7.0 to the more advanced and feature-rich 7.1 platform. This involved a meticulous process of transferring all existing blog posts seamlessly, preserving the continuity of Pt78's valuable content. Simultaneously, the branding assets underwent a comprehensive update, infusing the site with a contemporary visual language that reflected Pt78's commitment to innovation.

The overarching goal was to craft more than just a website; it was about sculpting a virtual space that radiated innovation and professionalism. The design was meticulously curated to communicate the immense marketing power that Pt78 cultivates within organisations. Every element, from the layout to the colour palette, was strategically chosen to evoke a sense of forward-thinking dynamism.

The modernised website served as a visual narrative, narrating Pt78's story of transformative marketing prowess. It not only showcased their expertise but also functioned as a powerful tool for brand communication. The user experience was a paramount consideration, ensuring that visitors encountered a seamless journey through a visually compelling landscape that mirrored Pt78's commitment to excellence.

In essence, the Pt78 website redesign became a testament to the fusion of innovation and professionalism, encapsulating the essence of Pt78's marketing prowess within a digital realm that captivated, informed, and ultimately demonstrated the impactful marketing solutions they bring to organisations.