MPG - My Program Generator Website redesign
"Thank you so much Sarah for the outstanding job you did for us! I am blown away by your professional and thorough approach. Your meticulous attention to detail, from conception through to project completion, has resulted in an exceptional user experience for our clients. Thank you!”
- Fred Lampret MPG (My Program Generator)
✔ Website Redesign
✔ Accessible Website
✔ Mobile Responsive
MPG
My Program Generator is a fully adaptive and automated training program for runners, swimmers, cyclists, triathletes and fitness enthusiasts. MPG takes real-life performance and training data and creates an optimised training program. This program constantly adapts and changes as the athlete adapts and changes. The MPG algorithms have been scientifically formulated through rigorous research and field testing to ensure each program is highly accurate and specific to each athlete. MPG provides an outcomes-based and scientific evidence-based approach to training prescription.
OBJECTIVE
Building on the accomplishments of the successful launch of the MPG app, I was entrusted with the task of revamping and enhancing their existing website. The prevailing issues with the site included a lack of user-friendliness and suboptimal mobile responsiveness. Adhering to their established corporate colours and branding, my approach involved a comprehensive redesign, particularly focusing on the homepage to streamline access to essential information for users. Recognizing the predominant use of mobile phones among visitors, special attention was given to ensuring a visually appealing and seamless experience across various devices, aligning with the goal of maintaining a consistent user experience. The revamped website not only addressed the initial shortcomings but also aimed to enhance user engagement by providing a more intuitive and visually pleasing interface for both desktop and mobile users while complementing the fully adaptive training app that MPG have become known for.
(This website was designed before I was introduced to Squarespace and so is built in HTML, CSS & JavaScript)